October 2018

Found 4 blog entries for October 2018.

How to Leverage Halloween to Get More Leads

You know what makes Halloween a whole lot less scary? Getting more leads! Lead generation doesn't have to haunt you. Halloween is the perfect time to get in front of families that might be looking for a new home. Here are some ideas to help you leverage Halloween in order to generate more leads.

1. Host an Open House

If you have a home for sale in  neighborhood that is flooded with little goblins and ghouls looking for candy, it's the perfect time to host an open house. We suggest having plenty of candy and don't forget to throw in some business cards! 

2. Fill the Flyer Box

If you have a listing, it is a MUST on Halloween to have that flyer box full of great marketing pieces. Where there are

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Is a Free Vacation Hiding in Your Escrow Account?

Written by Chapman Insurance Group

"How would you like you next year's worth of vacations to be free?"

A very common activity on any given day is adding mortgage company information to policies for new home buyers heading to the closing table. It's convenient to roll your taxes and insurance all into one tidy monthly payment; I cut one check and pay three bills. Every year the bank sends me the letter giving me the breakdown of my mortgage payment and, like many, I talk a look at the monthly payment amount and I'm done. But a recent client whose insurance I reviewed, demonstrated just how much that convenience can actually cost. 

This client owns a nice $400,000 home. It is well built, in a

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4 False Truths About Realtors You Should Know Before Buying/Selling Your Home

People often go into buying or selling real estate with misconceptions about realtors and the role that the agent actually plays. What do realtors actually do? Do they take all the commission? Do I even need one?

Here are a few myths about working with real estate agents. 

1. Agents get 6% commissions.

What a lot of people forget is that there are two sides to a transaction. In most cases, this means there are four mouths to feed (both agents, and both brokerages). Sure, it would be nice to get the full 6%, but it's just not the case. What you should know, is that the seller pays the commissions (in any normal case). If you are a buyer, you don't pay anything to

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Cheap Insurance That Could Cost You Big

by Guest writer from Chapman Insurance Group

A couple times a year I go to my mailbox and bundled in with my bills and credit card offers, I find an offer for lower priced home or auto insurance (I'm lucky enough to get both). You may have seen these and been tempted to wonder just how much you could save. I can't blame you; I wondered the same thing.

When I'm shopping for things, especially something as critical as insurance for my most valuable possessions, I want to make sure I'm getting the best price, but I also want to know that the guy selling them to me really has my best interests in mind. Especially in areas that I know I'm not an expert, I need to be able to trust that the person I'm

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