5 Tools to Boost Your Facebook Marketing in 2018

Facebook and social media are no longer just "the future". It's here. It's happening. It's where 9 out of 10 American companies build their business. It's where more than 87% of realtors build their businesses. It's now.

 The importance of your social media presence is huge and is only going to continue to rise. If you haven't committed to your social media strategy fully, it's time. There's no time to waste. Social media has taken the win as far as driving traffic to websites over Google, and if that doesn't say something to you, then I don't know what will. Also, I hate to break it to you, but that lead generating site that you pay hundreds of dollars to, is getting their leads straight from Facebook. This just goes to show that the potential to get leads from Facebook is there. Meaning, if done right, you can completely cut out paying the middle man and start generating your own leads!

Now, before you say you don't have time to run your Facebook page or you're not "good" at it, take a look at these tools that are meant for people just like you. 

1. Hootsuite 

Hootsuite is a platform that you can use to schedule out all of your posts! You can post directly to multiple social media channels or you can schedule them to post at a later date. This is perfect for those busy days when you planned on posting but things get in the way. Boom. Time saved. 

Another cool thing that Hootsuite offers, is content curation. We all struggle with what to post sometimes, but Hootsuite has integrated a system to help alleviate those struggles. You can search for content by hashtags, locations, or keywords to find content that is worth sharing. It allows you to save content and then will post it later when you have an empty space on your content calendar to fill. 

2. Adobe Premier Clip

Video is the future of social media. In order to remain on top, you'll need to start getting serious about integrating some video into your social media plan.  Adobe Premier Clip is a free video app for editing where you can add soundtracks and custom lighting to give it that extra edge. 

3. Ripl

With Ripl, you can create animated videos and share them directly to your social media pages with just one click. 

4. Crello, Canva, Instaquote

These are all great apps that allow you to create eye catching graphics with ease. They even have stock photos for you to add your own quote. Get started here: https://www.canva.com.

5. Botletter

I saved the best for last. Botletter is a free tool that you can use in order to stay top of mind. What it does, is allow you to createcampaigns that you can send directly to your follower's Facebook messenger inbox. How many e-mails do you receive that you immediately delete or just leave unopened? Tons. How many Facebook messages have you left unopened? Chances are, not a lot. Botletter is a great way to get the conversations going with your followers one on one. You can get really creative with this one. 

Take these tools and let them help build your business on social media. There are so many apps out there that do the same types of things. Find the ones you love and get to posting! 

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