In honor of #NationalCoffeeDay, I thought I'd write about how coffee is "life" in every aspect imaginable, even, yes, in your business. 

Coffee isn't just freshly ground heaven, it's an easy gateway to success. Here's how:

1. It builds strong relationships (no pun intended). 

I always say building relationships is the cornerstone to being a successful real estate agents and I stick by that claim. Sitting down and having coffee with a past client, existing client, future client, gives you a chance to connect on a deeper level than just business. Selling how great you are at real estate only goes so far. Sharing a laugh or talking about family and experiences  creates a life long client. It'll pay off. 

2. It creates new relationships. 

The more you do something the more you start running into people doing the same thing. Say you go get your coffee and sift through leads at your local coffee shop every morning. Chances are you'll start to see other people who's routines are similar to yours. Next thing you know you're selling the barista's house and she just referred her best friend to you too. Worth it.  

3. Its great for time constraints. 

Your time is valuable and so are clients. Coffee is something that can be had when you're on a time constraint. Taking them to lunch or dinner or even late night drinks can easily last hours. Coffee is easy to ask if they have 30 mins to spare with you to catch up. Take this time to talk about anything other than real estate and make sure to buy their coffee! Invest in your clients. You'll be glad you did.  


So there you have it. Coffee is the key to life and will turn you into a successful real estate agent. Okay, not really, but it's funny how something so simple can bring people together and create a strong web of clients for you. Give it a try and see what happens! 

Posted by The New Home Spot on


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